Many media platforms are employed every day, which hold advantages and disadvantages.

In the last decade, there has been numerous changes within institutions all over the globe. Among the numerous institutions that is everchanging is the media. In essence, media is really a general term for the strategies used to obtain information. This information is informative such as the news, or it could be entertaining like streaming services. Whenever talking about the changes within media, it's important to look into the technical advancements which have helped better the industry. Taking this into consideration, the technology found in smart phones has allowed many people quick access to news and other forms of media. One of many media trends at this time is the use of video clips. This is because numerous forms of media are mainly viewed through video clip creation. Along with videos being employed for individual purposes, they truly are now commonly used by a lot of companies now. Video generation within media has become helpful for growing organisations, as it allows them the chance to physically promote their products. Along with this, another frequently seen trend within media will be the use of memes within advertising. That is essentially the procedure for advertising products utilising popularised material. Often, this technique brings about unforgettable and funny business content creation.

In the past few years, it has become obvious that media is changing because of the impacts of technology. Companies like the activist investor of Sky and those like the parent company of Reuters would understand this new creation of media is often known as digital media. The earliest instance of this media is the creation of the web. The online world is essential for a lot of institutions today, because of the fact news can be dispensed a lot quicker than it ever could before. In addition to this, the net has permitted scientific institutions the opportunity to progress at a faster rate. This is because clinical research had been shared with other scientists, which helped them generate understanding of scientific studies from different countries. Along with this, artificial intelligence has additionally somewhat contributed to many developments within media today. In simple terms, artificial intelligence may be the technical creation which utilises computer systems that mimic human behaviour. Today, artificial intelligence is widely used to generate customised media feeds, which showcase a person's interests.

New media platforms are increasingly being created to meet the needs of the general public. Among the latest kinds of media these days could be social media. Companies like the major shareholder of WhatsApp would know very well this media provides platforms which is often utilised to publish written information, pictures, and video clips. This kind of media is now increasing popular today. It is actually thought that approximately 60 % of the populace are on this kind of media. At present, this media is used to share hobbies and interests as well as used by the government to distribute essential news.